Now Serving Parrish, Bradenton, and Palmetto!

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Now Serving Parrish, Bradenton, and Palmetto!

About Us

About WinWay Pools

Learn how we create your unique pool experience.

At WinWay Pools, we believe your backyard should feel like a true extension of your home — a place where you can relax, entertain, and make memories every day. Our team focuses on designing and building custom luxury pools and spas for homeowners in St. Petersburg and across Pinellas County and Manatee County, Florida. From modern, resort-style pools to cozy, spa-forward retreats, our goal is always the same: to create a space that feels like it was made just for you.

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Why Choose WinWay Pools?

When you partner with us to create your dream pool, you’ll notice that we do things differently. Your priorities are our priorities, so we take the time to understand your vision so that we can work together to create something you’ve always imagined for your outdoor space. During your at-home consultation, a WinWay specialist will walk your property, talk through layout and features, and explain your options in clear, straightforward language.

Every pool we build reflects a balance of thoughtful design and quality construction. We focus on details that matter long-term — from structural integrity to finishes and functionality — so your new pool doesn’t just look beautiful on day one, it continues to perform season after season. When you choose WinWay Pools, you’re partnering with a team committed to communication, craftsmanship, and turning your backyard vision into reality.

New design studio coming soon!

Frequently Asked Questions About Custom Pools & Answers From a St. Petersburg Pool Builder

Building an inground, custom pool is an exciting investment in your Coastal Florida lifestyle, but it’s also a substantial undertaking. Below are answers to some of the most common questions that our team at WinWay Pools receives about building a new pool in St. Petersburg and across Pinellas and Manatee Counties, including Parrish, Bradenton, and Palmetto.

The cost of a custom pool can vary significantly depending on size, materials, features, and site conditions. In Florida, most residential pools typically range from around $60,000 to $100,000, with customized luxury pools exceeding that range. However, a fully custom pool can transform an ordinary backyard into your own private resort, which can increase your home’s resale value.

At WinWay Pools, every project is uniquely designed, so we provide personalized estimates after understanding your vision, property, and budget.

On average, building a custom pool in Florida typically takes 6 weeks after the permit is approved (permit approval usually takes 2-6 weeks), but more complex designs can take longer, so it’s important to set realistic expectations. Weather can also play a major factor.

At WinWay Pools, we break down each phase of the pool building process, so you know exactly what to expect. This includes:

  • Pool concept planning
  • Site evaluation and data gathering
  • 3D design and proposal for construction
  • Pool engineering and permitting
  • Excavation and shell construction (1–2 weeks)
  • Tile, coping, and decking (3–4 weeks)
  • Equipment setup and interior finish (final week)

Note that factors such as weather, customization, and permitting timelines can impact your pool’s overall schedule.

Yes. All in-ground pools in Florida require permits and must comply with state and local building codes. Permits typically take between 2 and 6 weeks. This can vary based on your unique pool construction.

The WinWay Pools team manages the entire permitting process for you, ensuring your pool meets all safety, zoning, and construction requirements. This includes compliance with Florida’s state and county building codes. You can relax knowing every detail is being professionally managed by your luxury pool-building partners. If your community has an HOA, you may need to get HOA approval before construction — this is the customer’s responsibility.

We specialize in fully custom, in-ground pools designed to match your lifestyle and outdoor space.

Just a few pool options include:

  • Concrete (Shotcrete) pools for maximum customization
  • All Jandy equipment with a 3-year warranty — all pools have a salt generator
  • All paver deck color and design picked by the customer
  • Freeform or geometric designs that flow with your yard
  • Pools with spas, waterfalls, tanning ledges, and lighting
  • Complete outdoor living environments

At WinWay Pools, every pool is designed from scratch, from private, lagoon-style retreats to wellness-focused pools and spas to a personalized water oasis for outdoor entertainment.

Several elements can influence the cost of building a custom pool in Florida, including:

  • Pool size and depth
  • Materials (concrete, tile, finishes)
  • Custom features (spa, waterfalls, lighting)
  • Site conditions (soil, access, elevation for coastal conditions)
  • Decking, landscaping, and outdoor living additions
  • Automation and heating/cooling

Because every property is different, a consultation with your pool builder is the best way to determine accurate pricing.

Yes! WinWay Pools specializes in building custom pools on existing homesites throughout St. Petersburg and the surrounding area, including Parrish, Bradenton, and Palmetto.

We evaluate your property layout, drainage, access, and local regulations to design a pool that fits seamlessly into your backyard. We’ll walk your property, talk through layout and features, and explain your options in clear, straightforward language.

Choosing the right pool builder is critical. In Florida, you should ensure your contractor is:

  • Properly licensed and insured
  • Experienced with local building codes
  • Able to manage design, permitting, and construction
  • Backed by strong reviews and a proven portfolio

At WinWay Pools, we pride ourselves on delivering a transparent, full-service experience from concept to completion. Be cautious of builders who promise quick completion — rushed jobs often sacrifice quality, and your pool deserves the best craftsmanship.

All pools require routine maintenance to stay clean, safe, and efficient. This typically includes:

When you partner with WinWay Pools to build your custom pool, our team can walk you through the basic maintenance requirements and can recommend professional service providers if needed.

Absolutely. Many homeowners enhance their pools with:

  • Integrated spas and hot tubs
  • Pool heating and cooling systems for year-round enjoyment
  • LED lighting with custom automation systems
  • Outdoor kitchens, fire features, and patios
  • Water features and outdoor shade structures (cage or pergola)

In many St. Pete-area homes, custom pools are designed as part of a larger indoor–outdoor home construction plan, which can include fully equipped kitchens. Our WinWay Pools team can work with our sister company, WinWay Homes, to coordinate pool placement, decking, and custom features, so your outdoor space feels like one big room for entertaining.

Yes, when thoughtfully designed, a custom pool can:

In Florida, where outdoor living is a major selling point, a well-designed pool is often a highly desirable feature. According to real estate professionals, pool popularity continues to grow in coastal areas, where inventory levels have picked up more significantly than in their cooler counterparts.

Ready to Get Started?

If you’re considering building an inground pool in Pinellas or Manatee Counties, the specialists at Winway Pools can walk your property, talk through layout and features, and explain your options for your backyard oasis.

Contact us today to schedule a consultation and start designing your dream backyard.

What Our Clients Say

“We absolutely LOVE our dream home and pool constructed by WinWay Homes. The entire WinWay team treated us like family. They are professional, courteous, informative, and have been helpful throughout our construction process. Thank you WinWay!! 💛”

LaKisha Lawson

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“We enjoy our WinWay pool throughout the year. The spa is a great place to hang out, hot or cold- and we like that we can use the heater to heat the entire pool during the winter which is great for those warmer winter days when the water needs a 10 or 15 degree boost. Matt & company build a…”

Brian Young

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“With all of the pool horror stories you hear, you will NOT experience that with WinWay Pools! I don’t believe you’ll find a company with better communication and scheduling. Our end result is absolutely beautiful. All of the staff was amazing. Quick turnaround time! Very happy to have gone with this company.”

Caitie Dunnington

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